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Experience

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MUD BAY

DIRECTOR, STORE DESIGN AND VISUAL MERCHANDISING

2020-PRESENT 
OLYMPIA, WASHINGTON

• Launched a Visual Merchandising and Store Design program for a 64-store, $150M pet supply retailer.

• Designed 8 customer-centric stores in the Pacific Northwest with an experiential approach, focused on the 3rd Place theory of retail.

• Developed brand strategies and Visual Merchandising programs that enhance in-store experiences and support category initiatives.

• Collaborated with the Marketing Director to ensure consistent omni-channel presence and oversaw the in-store graphics and design team.

• Implemented data analysis and refined metrics tracking, contributing to the organization’s growth.

• Created Visual Merchandising programs like Health and Happiness, Visual Library, and Departmental Guidelines to unify operations and drive sales.

 

SUR LA TABLE 
DIRECTOR, VISUAL MERCHANDISING AND STORE DESIGN

2014-2020 
SEATTLE, WASHINGTON

• Led visual merchandising, store design, and creative direction for a 140-store experiential retailer centered on cooking and community.

• Developed and executed re-branding strategies for Sur la Table across all locations, encompassing direct business, social media, and customer-facing assets.

• Collaborated with the merchant group on product development, including Private Label and seasonal items, and devised the "Life of a SKU" strategy from concept to exit.

• Designed and implemented proprietary fixture and signage packages for Sur la Table.

• Led the design of new small-format stores with culinary programs, exceeding metrics and expectations, while shaping the future store concept.

• Optimized visual merchandising processes, reducing in-field hours by 20% over three years, directly impacting EBITDA.

 

BLOOMINGDALES
VISUAL DIRECTOR

2012-2013
COSTA MESA, CALIFORNIA

• Led the store team to create visually creative and original merchandising presentations in line with Bloomingdale's aesthetic. Aligned partner interests and community initiatives such as Hurricane Katrina Relief, Breast Cancer Awareness, and Chinese Cultural Awareness with visual merchandising objectives.

 

DUTY FREE STORES, NORTH AMERICA 
LOUIS VUITTON, MOET HENNESSY
SENIOR VISUAL MERCHANDISING DIRECTOR, NORTH AMERICA 
2008-2012

• Oversaw visual merchandising, promotions, and graphics for a $270M luxury, global travel retailer across 25 North American locations, ensuring strategic alignment.

• Managed a $500K operational budget and a $4M capital budget, achieving 10-15% savings annually through innovative initiatives like revenue-generating window programs and signage reduction.

• Developed presentation strategies resulting in sustainable increases in volume, penetration, and conversion, including successful implementations of World of Whiskey shops, detailed wine strategies, and Fragrance High Profile Presentations.

• Collaborated with internal teams and vendors to streamline seasonal floor sets and promotional calendars, while adhering to brand style guidelines and creating proprietary presentation directives.

 

MACY’S, NORTHWEST DIVISION 
CREATIVE DIRECTOR 

2007-2008  
SEATTLE WA

• Developed, directed, and implemented the creative strategies within a $1.8B, 52 store division of Macy’s.

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MACYʼS, NORTHWEST DIVISION 
REGIONAL VISUAL DIRECTOR 

2004-2007 
SEATTLE WA 


• Directed the merchandising and presentation of a 12 store, $430M region.

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MACYʼS, NORTHWEST DIVISION
REGIONAL VISUAL DIRECTOR, FLAGSHIP STORE 

2002-2004 
SEATTLE WA 


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